A Few Twitter Tip Basics

I am so over it.  That’s right.

Maybe because of the recent crazy glare of the mass media on all things social media, people are jumping in left and right.  I know, we’ve been harping on this for a while (see these posts:  3 Ways Nonprofits Can Use Social Media to Engage Donors, 7 Social Media Self Assessment Questions, and Repeat after me: Cap-ti-vate me.), but the nutiness continues. 

In this month’s newsletter we explore just a few of the very fundamental Twitter tips for nonprofits and small businesses, although I suspect they could apply anywhere.  Thought I’d share them here.

1) Tweet, but don’t overtweet and annoy Twitterverse.  How much is enough varies, and is dependent on what you are tweeting; however, over 85% of folks only Tweet once per day and a large percentage never Tweet after the inaugural Tweet.  Twitter is too valuable to squander away.  See #2 for more on that.

2) Always tweet with the “What’s In It for Me” content value in mind. Not everyone cares that you just stopped for a caramel frappacino. It is good to occasionally provide some personal info – it gives a “face” to the Tweets.  For example, we have a very strong strat-up and VC background.  We have grown 8 businesses, so I do Tweet about that once in a while.  Lets folks know who we are and why we do what we do.

3) Pay attention to what others in your interest area are doing. Follow them.  You’ll learn a lot. (Um, you think this would go without saying…but apparently it doesn’t.)

4) Reply to people. One of the big mistakes I find with new twitterers is that they just post. That makes it all about them.  It’s not.  Engage with the community.

5) Be kind – retweet.  Now that you are on Twitter, use your powers for good, and the power of the RT cannot be underestimated.

6) Um, did I already mention that it’s not always about you?  Lemme say it again…my current pet peeve is relentless tweeting every hour about what you are selling or services you are providing.  I will not follow you and will STOP following you if that kind of behavior continues.  Yeah, I said it.

There are dozens of ways that Twitter can help you achieve your objectives. Make a plan and stick to it.  Better yet, let me know how it goes.


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