4 Reasons Why Social Media is a Must-Have for Nonprofits

Social Media and Nonprofits

Social Media and Nonprofits

Professional Mojo tweeted an interesting story today from the The Columbus Dispatch that discussed how cultural arts organizations are using social media tools to generate buzz and reach new prospects. With donations down for most organizations, there has never been a better time to explore how social media can make up the ground. Here’s why:

1) Social media tools are free, fast, flexible, and they enable charities to engage with large numbers of existing and prospective supporters, both regionally and globally. The one to many aspect of social media makes it the most cost-effective marketing tool on the planet.

2) Social media gives prospects multiple ways of engaging with their charities of choice. You already know the rule – gotta touch them 5-7 times before it sticks – and reinforcing the message via blog, site, Twitter and more helps achieve the goal of establishing a relationship BEFORE you ask for support.

3) You can share more – more often – about the good you do. The National Wildlife Federation does a great job of Tweeting consistently and innovatively, using photos, video and more to create interest and buzz. This bears repeating – what is better than sharing a video of baby loggerhead turtles trying to make their way to the ocean for the first time! Sure beats just talking about it.

4) Once you’ve established a relationship, leveraging social media may very well increase your online giving. Sites such as http://tweetsgiving.org/ and Twitpay.me have proven that here are easy ways to collect cash online and spur giving.

There’s no time to be old-fashioned about this. Others are in the space and leveraging it for their objectives. The dollars these days are limited. Consider the best ways you can use your existing assets and resources, choose the best vehicles for you and get in the game! If you are unsure where to start, you may want to consider our upcoming workshop, too, featuring Lindsey Patten.

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