Social Media and Nonprofits: Share This!

We have been continuing our discussion about donor engagement and specifically how social media and other tools can amplify your reach.

Once you have decided that social media should be part of your strategic plan, what’s next? What will you say?

Consider these three key areas:

1) Organizational Impact: Donors want to know what good you are doing in the world. This is no surprise, I know, but consider how social media can help you extend that message. A simple Tweet may say: One new well just drilled in middle of town to provide fresh H2O!

2) Successes: Share them often and across distribution channels and stay on message. For example, building on the Tweet above, your blog post that day should be from the field, complete with audio and video. You should also Tweet out those pics.

3) Inside Organizational Scoop: This is the most overlooked area, and yet many donors crave info on the who, what and how of any organization to whom they give their money. Consider posting congratulations on your Facebook fan page to employees who excel, sharing goals met, etc.

If you’d like to learn more about how you can more effectively use social media to improve your donor engagement, consider joining us on 6/25/09 for our online workshop featuring a special guest..

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