Create a Better Social Media Plan: 3 Quick Tips

3 Quick Social Media Tips from Professional Mojo

3 Quick Social Media Tips from Professional Mojo

I know it. You hear us really harp on planning when developing a social media plan. That’s because the more clients we work with and the more websites we develop, the clearer it becomes that organizations are often doing these because they are afraid not to…not necessarily because it makes good sense.

So, once again, I’m devoting this post to a few planning tips.

1) Training and Retraining:  Consider your current employees. You will need to communicate to them the new social media marketing effort, the objectives of it, how it will improve your organization, what their roles will be, and the policies they are expected to follow. Remember, people think they know social media because they can Tweet or post on Facebook. That’s not true. Business rules and processes should apply.  Consider offering webinars or online training to ensure they understand their concrete tasks and the consequences of not following social media protocol.

2) Organizational Representation Consistency:  The front-facing personas of your organizational brand need to be on the same page, creating consistency across all web platforms.  What I mean is: authenticity and transparency are key. You are developing relationships and using a pull approach, as opposed to a push approach. The look, feel, and tone of all parts of your web presence should be similar.

If you are an edgy organization, that should be reflected. If traditional, then every front-facing persona and social media channel should reflect the same. It has to pass the sniff test.  Even though you will be targeting different groups and will want tailored messages, it all comes down to your brand, so there still needs to be some consistency

3) Informational Flow:  Companies routinely forget follow-up where social media is concerned.  That two-way relationship and dialog means, uh, that you should respond to customer, vendor and prospects questions, praises and criticisms. 

We recommend creating a process that shows your front-facing personas what to do when certain kinds of comments are posted or certain types of questions are asked.  Give your employees, or outsourced partner, the research tools they need to not keep the community member waiting.

If you’re looking for a partner to help you create a strategy, provide online or onsite training, upgrade your website or even take on your social media roles, contact us and let’s chat.
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