In online reputation management, you get what you pay for.

ProfessionalMojo Marketing - Trusted Partner

Choose your social media partner wisely. We can help.

While doing some research, I recently came across a company who said they were specialists in “protecting your online reputation” and “managing your Twitter, Facebook and blog assets”.  Then, they pointed the website visitor (in this case, me) to their Facebook page and Twitter account as evidence, I suppose, of the quality of their work.

Here is what waited for me on those pages:

  • Bad grammar, typos and misspellings galore: How can a company possibly represent your brand when they can’t even utilize correct grammar and use the spell check?  The type of syntax reminded me of what you find in those spammy emails from foreign countries, which made me suspicious if the “posting” was being done off shore.
  • A propaganda stream: While one of the blog posts talked about social media being a dialog, there was zero indication that they lived by what they preached. There were few retweets, few replies and a steady stream of nonsense and propaganda.  At Mojo, we pride ourselves on tight messaging and relationship-building.  Again, they didn’t know what to say on their own stream, how in the world could they represent someone else’s brand?
  • Inappropriate comments: Would you want folks to see curse words and, um, racy remarks?  Well, whoever was posting to this stream sure did.  What if that was your brand? Your B2B dialog with partners, vendors, alliances, customers would be at risk…ugh.

Look, in this economy, we are well aware that the “new normal” isn’t really normal at all. As business people we are looking for ways to maximize revenue, increase profits and decrease expenses. It’s as simple as that.  However, you should not cut corners where your brand is concerned.  Putting your online reputation, one that is potentially cached forever, into the hands of companies who don’t speak the language well, don’t understand your business and have no proven methodology is just plain craziness.

Before you decide to contract with a provider, take a hard look at what they are doing.  Unfortunately, there are quite a few companies out there like the one I mentioned above. They decided to set up shop to capitalize on social media, not to create a long-term client relationship built on real results.

Be careful and vet them thoroughly:

  • What is your methodology?
  • Who else have you done work for?
  • What were the results?
  • Will you show me your own streams and community?
  • What testimonials do you have?
  • Who is doing the work?

Your reputation is easy to mess up and hard to fix.  Just sayin’.

If you are interested in vetting Professional Mojo, we welcome it.  Our Mojo Messaging Methodology is tight, we have over 20 years of marketing experience and we know how to develop an online portfolio, website and print suite that works for your business.  Contact us for more.
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Repeat after me: Cap-ti-vate me.

ProfessionalMojo-peacockIt would take the next decade to sift through all the stuff worthy of reading on my desk. Not gonna happen.

This should make you stop and think about your own material being distributed on the almighty Web. What would’ve made me stop and read each one the moment I saw the headline or was referred to the link? What would have made me stop at your tweet or your post on Facebook? The answer will be different for everyone, but I can name a few common denominators: Relevance in the moment. Entertainment value (or just value). And brevity.

Your business wants to make an impact. You want your target audience to read and enjoy what you put on the Web. You don’t want to be part of the uber distracting “Net noise” that disturbs your listeners rather than entices them. So, when you consider what to publish next time, ask yourself a few questions:

1. Am I posting just to post? If yes, don’t.

2. Is this a timely topic? Our global universe operates at mega speed, don’t appear late to the party.

3. Is my headline engaging? Here’s a tried and true reference.

4. Did I offer value?

Go on. Captivate me.

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