Professional Mojo Moves Its Blog to ProfessionalMojo.com

Breaking News: Please see all of the blog posts from this blog, plus our Outreach Mojo blog PLUS all of the other great content over at ProfessionalMojo.com.

See you there!

Advertisements

Using Klout to Measure Your Social Media Influence

Using Klout to Measure Your Social Media Influence:
How Reliable Is It?

Have you heard of Klout? It’s a tool that measures your influence on customers, clients, or anyone else who follows you through social media. It has its flaws—we’ll discuss those in a moment—but it’s useful because it offers yet another way to measure your ROI. Whether you’re a marketer or business owner, you want to be sure you’re spending your time and money wisely, and using strategies and tools that accomplish your social networking goals. Klout can help you do that, although we don’t recommend you reliably on it to the exclusion of other tools—at least, not yet.

Currently, Klout is being used to: 

Generate guest lists for special events. Last year, Virgin America used Klout scores to find and invite guests to their Toronto Launch Event. Qualified “influencers” were flown free to the party. [1] To their credit, Virgin America told guests that they were not obligated to Tweet or blog about the event if they accepted the invitation. They also asked guests to disclose their free flights if and when mentioned the event or company.[2]

Offer product samples for review. Popchips, a company that makes all-natural snacks, has used Klout to find snack-food “influencers.” Those people received free samples of Popchips when the company started marketing their products in new cities.

Research and find bloggers. Services like Blogdash help companies find individual bloggers who have influence regarding their products or services. The Huffington Post has started putting a widget below each of its article, so readers looking for more information on the topic can find the top influential bloggers. [3]

Klout isn’t perfect. One objection users raise is that it leans too heavily on Twitter, even though it’s integrated into Facebook. Some users also criticize its algorithmic formula, saying human analysis is still needed to determine exactly how we influence each other, and why. [4] Others are already figuring out ways to “game the system,” or persuade followers to cite them as influential about certain desired topics. That kind of misuse turns Klout into a popularity contest, and skews results, rather than allowing it to work as a genuine analytical device.

Will Klout address these and other issues, and emerge as a worthy competitor to other ways of measuring your social networking outreach? Can Klout eliminate its current potential for abuse and bias? A new report says that Facebook lost about 6 million U.S. users in May, although it continues to grow overseas. Will new players like Klout move in to claim the social networking field? We’ll be watching to find out, and we’ll keep you posted.

 

 

If you’d like to know more about Professional Mojo, give us a call at 678-561-6656 or email us at Info@ProfessionalMojo.com.

Facebook Makes Big, Beneficial Changes – What You Need to Know

Facebook Makes Business Page Changes

Facebook Makes Business Page Changes

Facebook has rolled out several new changes to the way we can interact and administer business pages, both improving access to metrics, improving ease of admin and improving search engine results.

1) You can now access all of your pages from a new location. Click Home, then Pages. You can now see ALL of your pages listed along with last update, activity and more. It’s a great and convenient way to look at the high-level engagement metrics for your pages.

2) TAG – You’re It for People: It’s even easier to tag friends in posts. No longer is the @ sign required. Just start typing and the list will pop up. choose from there.

3) TAG – You’re It! for Business: Starting today (5/12), Facebook will allow you to tag business pages in photos. This is a huge step to again improve the engagement between your business and the customer. By tagging, your search engine optimization could be very positively impacted. Right now, Facebook only allows this for pages that are in the brand, product or people category, but will likely roll it out to other categories over time. (http://www.facebook.com/notes/facebook-pages/feature-launch-photo-tagging-for-pages/10150168953654822)

How Does This Affect Photo Privacy?

Just remember that your privacy is your responsibility and is reliant on which settings you choose for your account. If a photo post is enabled to “everyone,” then it can appear publicly on the Photos tab of the Page and the Page admins can see it. If it is, published for “only friends”, than the permission will only be granted to your friends to view your photos.

Douglas residents use blogs to communicate ideas and information – Douglas – Neighbor Newspapers

Douglas residents use blogs to communicate ideas and information – Douglas – Neighbor Newspapers.

A Blog Post about Blogging

A lot of folks ask about why we blog.  And, today, I had a nice lady ask me again about what blogging means to us at Professional Mojo and why we do it. It seems only right, then, that I blog about it here and share with you some of our thoughts about the matter.

1) You should blog about your passion: When someone visits your blog, is it clear to her that you are passionate about the subject? We are passionate about educating businesses, giving shout-outs to those who are doing it right, and forwarding the adoption of social media. Why? Because we believe it’s a way to meet your customers where they are in the way that they want. It opens up the entire process to dialog in a way never before possible! We are totally passionate about that.

2) You should be careful: Passion doesn’t mean doing something you’ll regret later. While some blogs are meant to be incendiary, other posts you may wish you could take back. Just because you delete the post doesn’t mean that someone hasn’t seen it, printed it, or passed it along. Once you write it, be certain about its content and clear about its purpose.

3) You should be true to yourself: Do your posts reflect who you are? Does it reflect the tone and culture of your organization? I talked today in the interview about authenticity and transparency because we believe that they are a magical part of the social media universe. I mean it: magical. You (and/or your organization) must have an unyielding sense of who you are, what you do and what you stand for.

So what did I learn today about Professional Mojo?

We blog to educate. We blog to inspire. We blog to give folks the tools to be successful because we know what it’s like to grow a business, to want something better for your family, to want to serve the people in your community.

We know. And now you do, too.

Why do you blog?

Social Media and the Snowpocalypse

Social media and the snowpocalypse

Digging out from under the ice.

One of Professional Mojo’s offices is in Douglasville, GA, right outside Atlanta. It’s probably no news to you, friends, that we have been in a deep freeze for almost a solid week. Our clients in Minnesota and Michigan may be prepared for something like this, but the state of Georgia? Not so much.

This snowpocalypse, as some have dubbed it, turned everything upside down. People were stranded on interstates, out of gas and out of food. Folks, like me, trapped in our homes, kids out of school for a week, power outages…you get the picture. Yet, in the midst of this, we have witnessed a perfect marriage: social media’s real-time communication and the public’s hunger for immediate information.

Here are a few of my take-aways about social media and the snowpocalypse:

  • Local, relevant information makes a difference: A good example of this is the Douglas County Happenings Facebook page. I’ve watched this page and it has been growing organically for some time, but not at a rapid rate. Thanks to the efforts of the folks there, it quickly became a clearinghouse of information for those in the local area. We may only be 30 minutes from Atlanta, but sometimes it seems like a million miles away, especially when the “major” outlets cover the larger counties. Community is essential in social media and this page delivered.
  • Community members expect answers – right now, please: If you are going to use any of the social media channels, be prepared for praise when you do well and for criticism when you don’t. Several pages did not have direct access to emergency divisions and were not able to provide quick answers. Even when they did have a direct line, decisions often take time. The people posting don’t want to hear excuses, they want to see answers. I saw a lot of frustration when answers weren’t immediately forthcoming. Most page admins did a good job of taking the snarks in stride. Others? Well, they snarked back, especially on the Twitter streams.
  • Multiple channels reach people where they are: 11Alive News did the best job of this throughout the snowpocalypse. I was impressed by their use of every available channel to distribute information to the widest audience possible. I interacted with them in the following ways:
    • Via their website where they posted DOT road updates, business closings, government closings, school closings and more
    • Via the live chat feature on their website, where I logged in and was able to ask questions, in real-time. I loved this, too, because I could see the ongoing stream from the other people in the room.
    • Via Twitter where they took questions, redirected folks to information and offered a steady stream of news.
    • Via Facebook where they continue to answer questions about mail, roads, heaters, and more.
    • Via their phone bank, which was the only one of its kind I saw during the snowpocalypse. Any one could call in and ask questions of the volunteers about weather, road closings, health issues, etc.
    • Via their ongoing newscast, which constantly reminded folks of every OTHER channel above.

In short, they did an extraordinary job of providing information in every way possible to meet the community where the community wanted to dialog. Me? I personally preferred Twitter and the chat room. My mom? She was stuck to Facebook.

If ever there was a time for social media, it is now. We were able to help our neighbors (because we saw them post), answer questions about the roads in our neighborhood, and offered route alternatives to people who ventured out.

We learned about how others were coping, played online games with people on the other side of the world, and dreamed of warmer days.

The warmer days aren’t quite here yet, but the community I feel in a city of 5 million is quite astonishing. All because we are connected in amazing ways via social media.

Social Media 101: Why?

Social Media 101: Why?

Social Media isn't going anywhere.

I promised I’d be better about writing for Professional Mojo, not just for our clients <smile>, so let’s start 2011 off right with a series on the fundamentals. If you check the archives, you’ll see that we’ve talked about the fundamentals before, but it sure seems like folks are conveniently forgetting.

More than ever before we see random digital strategies cropping up like weeds in abandoned fields. This is caused in large part because companies, and their leaders, are beginning to “get it”. And by “get it” I mean understand that there is value to meeting their customers, prospects, vendors and partners where they are.

Unfortunately, with the stampede to adopt, strategy takes a backseat. Ask yourself a few questions before embarking on social media and online portfolio development:

  • Do you have a marketing strategy in place for your organization and, if so, how do you see online portfolio development fitting into it?
  • Do you have hard metrics in place for your other channels? How are they performing? How do you hope social media channels will work with those efforts?
  • What about your website? Is it performing?
  • What do you want from the social media effort? Be as concrete as possible.
  • Do you understand that it is about relationships and communication, not about fast cash?
  • How much time, effort and money are you willing to invest in doing this right?
  • What’s your timeline?
  • Who are your target audiences? What platforms do they use? How do they use them? What do they expect from being part of a community?

There are hundreds of other “qualifying” questions we ask our clients because like anything worth doing, developing a meaningful online portfolio is worth doing well.  The online portfolio significantly impacts your reputation in today’s world. Take the time to determine why you really want to do this and then seek out the information, knowledge and expertise to do it right.

Retweet Professional Mojo

Retweet Professional Mojo

Professional Mojo Marketing offers consulting, social media audits, training and full-service management for both for-profit and non-profit clients in almost every industry. Our print and websites rock, too. Contact us for more.

%d bloggers like this: