Professional Mojo Moves Its Blog to ProfessionalMojo.com

Breaking News: Please see all of the blog posts from this blog, plus our Outreach Mojo blog PLUS all of the other great content over at ProfessionalMojo.com.

See you there!

Using Klout to Measure Your Social Media Influence

Using Klout to Measure Your Social Media Influence:
How Reliable Is It?

Have you heard of Klout? It’s a tool that measures your influence on customers, clients, or anyone else who follows you through social media. It has its flaws—we’ll discuss those in a moment—but it’s useful because it offers yet another way to measure your ROI. Whether you’re a marketer or business owner, you want to be sure you’re spending your time and money wisely, and using strategies and tools that accomplish your social networking goals. Klout can help you do that, although we don’t recommend you reliably on it to the exclusion of other tools—at least, not yet.

Currently, Klout is being used to: 

Generate guest lists for special events. Last year, Virgin America used Klout scores to find and invite guests to their Toronto Launch Event. Qualified “influencers” were flown free to the party. [1] To their credit, Virgin America told guests that they were not obligated to Tweet or blog about the event if they accepted the invitation. They also asked guests to disclose their free flights if and when mentioned the event or company.[2]

Offer product samples for review. Popchips, a company that makes all-natural snacks, has used Klout to find snack-food “influencers.” Those people received free samples of Popchips when the company started marketing their products in new cities.

Research and find bloggers. Services like Blogdash help companies find individual bloggers who have influence regarding their products or services. The Huffington Post has started putting a widget below each of its article, so readers looking for more information on the topic can find the top influential bloggers. [3]

Klout isn’t perfect. One objection users raise is that it leans too heavily on Twitter, even though it’s integrated into Facebook. Some users also criticize its algorithmic formula, saying human analysis is still needed to determine exactly how we influence each other, and why. [4] Others are already figuring out ways to “game the system,” or persuade followers to cite them as influential about certain desired topics. That kind of misuse turns Klout into a popularity contest, and skews results, rather than allowing it to work as a genuine analytical device.

Will Klout address these and other issues, and emerge as a worthy competitor to other ways of measuring your social networking outreach? Can Klout eliminate its current potential for abuse and bias? A new report says that Facebook lost about 6 million U.S. users in May, although it continues to grow overseas. Will new players like Klout move in to claim the social networking field? We’ll be watching to find out, and we’ll keep you posted.

 

 

If you’d like to know more about Professional Mojo, give us a call at 678-561-6656 or email us at Info@ProfessionalMojo.com.

Facebook Makes Big, Beneficial Changes – What You Need to Know

Facebook Makes Business Page Changes

Facebook Makes Business Page Changes

Facebook has rolled out several new changes to the way we can interact and administer business pages, both improving access to metrics, improving ease of admin and improving search engine results.

1) You can now access all of your pages from a new location. Click Home, then Pages. You can now see ALL of your pages listed along with last update, activity and more. It’s a great and convenient way to look at the high-level engagement metrics for your pages.

2) TAG – You’re It for People: It’s even easier to tag friends in posts. No longer is the @ sign required. Just start typing and the list will pop up. choose from there.

3) TAG – You’re It! for Business: Starting today (5/12), Facebook will allow you to tag business pages in photos. This is a huge step to again improve the engagement between your business and the customer. By tagging, your search engine optimization could be very positively impacted. Right now, Facebook only allows this for pages that are in the brand, product or people category, but will likely roll it out to other categories over time. (http://www.facebook.com/notes/facebook-pages/feature-launch-photo-tagging-for-pages/10150168953654822)

How Does This Affect Photo Privacy?

Just remember that your privacy is your responsibility and is reliant on which settings you choose for your account. If a photo post is enabled to “everyone,” then it can appear publicly on the Photos tab of the Page and the Page admins can see it. If it is, published for “only friends”, than the permission will only be granted to your friends to view your photos.

Douglas residents use blogs to communicate ideas and information – Douglas – Neighbor Newspapers

Douglas residents use blogs to communicate ideas and information – Douglas – Neighbor Newspapers.

A Blog Post about Blogging

A lot of folks ask about why we blog.  And, today, I had a nice lady ask me again about what blogging means to us at Professional Mojo and why we do it. It seems only right, then, that I blog about it here and share with you some of our thoughts about the matter.

1) You should blog about your passion: When someone visits your blog, is it clear to her that you are passionate about the subject? We are passionate about educating businesses, giving shout-outs to those who are doing it right, and forwarding the adoption of social media. Why? Because we believe it’s a way to meet your customers where they are in the way that they want. It opens up the entire process to dialog in a way never before possible! We are totally passionate about that.

2) You should be careful: Passion doesn’t mean doing something you’ll regret later. While some blogs are meant to be incendiary, other posts you may wish you could take back. Just because you delete the post doesn’t mean that someone hasn’t seen it, printed it, or passed it along. Once you write it, be certain about its content and clear about its purpose.

3) You should be true to yourself: Do your posts reflect who you are? Does it reflect the tone and culture of your organization? I talked today in the interview about authenticity and transparency because we believe that they are a magical part of the social media universe. I mean it: magical. You (and/or your organization) must have an unyielding sense of who you are, what you do and what you stand for.

So what did I learn today about Professional Mojo?

We blog to educate. We blog to inspire. We blog to give folks the tools to be successful because we know what it’s like to grow a business, to want something better for your family, to want to serve the people in your community.

We know. And now you do, too.

Why do you blog?

%d bloggers like this: