Facebook Makes Big, Beneficial Changes – What You Need to Know

Facebook Makes Business Page Changes

Facebook Makes Business Page Changes

Facebook has rolled out several new changes to the way we can interact and administer business pages, both improving access to metrics, improving ease of admin and improving search engine results.

1) You can now access all of your pages from a new location. Click Home, then Pages. You can now see ALL of your pages listed along with last update, activity and more. It’s a great and convenient way to look at the high-level engagement metrics for your pages.

2) TAG – You’re It for People: It’s even easier to tag friends in posts. No longer is the @ sign required. Just start typing and the list will pop up. choose from there.

3) TAG – You’re It! for Business: Starting today (5/12), Facebook will allow you to tag business pages in photos. This is a huge step to again improve the engagement between your business and the customer. By tagging, your search engine optimization could be very positively impacted. Right now, Facebook only allows this for pages that are in the brand, product or people category, but will likely roll it out to other categories over time. (http://www.facebook.com/notes/facebook-pages/feature-launch-photo-tagging-for-pages/10150168953654822)

How Does This Affect Photo Privacy?

Just remember that your privacy is your responsibility and is reliant on which settings you choose for your account. If a photo post is enabled to “everyone,” then it can appear publicly on the Photos tab of the Page and the Page admins can see it. If it is, published for “only friends”, than the permission will only be granted to your friends to view your photos.

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Social Media Entitlement Might Bite You

I logged into my personal Facebook account today (you know, the one where all of my weird high school friends and husband’s family lurk) and many of them had gone hog wild Liking every type of conceivable page: brands, products, services, events, and more. You name it and some were Liking 12-18 pages at a time.

So, I asked a few of them what was going on. Why the flurry of Likes and why were they spamming me begging me to Like the pages, too?  The answer: because they will get something for free. The following conversation ensued and was informative.

Social Media entitlement

You like us! You really, really do! (but for how long?)

Me: “How often do you expect a discount or a freebie when you Like a page?”

Jessica: “All the time. I should get something for being in the community just about every day. Honestly, that’s why I Liked them, right?”

Me: “But, what if they also gave you great news, articles, lifestyle tips and only the occasional coupon or discount?”

Jessica: “I don’t think I’d care. They promised me stuff, didn’t say anything about that. And if I don’t get something, I’ll Unlike them right away. In fact, if it’s a one-time special, after the special is over I’ll Unlike them probably so my stream doesn’t clutter up.”

Jessica wasn’t the only person I’ve talked to who says that they are solely prompted by something for nothing and will drop that page like a hot potato once the gravy-train ends.

What’s the moral of the story?

  • Luring people into Liking your page with a steady stream of contests, give-aways and freebies only feeds the need for more and bigger give-aways.
  • A community built on this type of strategy is not a community at all. Social media is about creating relationships and dialog. It’s become perverted by johnny-come-latelys who are pressured to increase numbers, not seek engagement.
  • Your metrics will be skewed because people will Unlike you at the blink of an eye as soon as their entitlement ends, yet you sure looked great while you were giving away stuff!
Look, it’s fine to run a contest, incite excitement, and we, too, manage communities where we use contests, discounts and coupons to reward members. However, these specials are only occasional and we ensure that we are engaging with them in many other ways: questions, articles, news, etc. How can you solve a problem for them today or improve their life?

So, what do they really receive for being a member of your community? If it’s only about getting something for free, then you are not creating evangelists for your brand. And you’ll be the hot potato they drop next.

In summary, focus on quality. Focus on targeted folks who really want to hear about what you do and how you do it. Focus on making their lives better. Then, surprise them once in a while with a really great reward.

 

Interested in growing communities who are suited to you and want to hear what you have to say? Contact Professional Mojo Marketing for more.

 

Facebook’s New Look – What you need to know now.

Facebook just rolled out a new home page layout that is supposed to improve your user experience.  My first impressions are that it is easier to find the things I use most on my homepage. Let’s take a tour and if you still have questions, make sure you sign up for one of our cost-effective, business-focused online workshops

1) Quick view friend requests, messages, and notifications: Notice three new icons on the top left area of the home page. You’ll see little red numerical indicators when you have items that need your attention.

2) Easier access tool area: The left sidebar now holds the key areas that you might use most, including messages, events, photos, friends, and more.

Facebook's new look

Facebook's new look

3) Quicker and easier to see who’s online and to chat with them: I’m growing fond of the Facebook chat feature, but disliked going to the bottom right corner to see who’s on. Seemed cumbersome. Facebook has remedied that with the “who’s online” feature.
4) Easier access to the Home, Profile and Account options: These often-used tools are now in the upper right corner of screen. One of the nicest changes is the more intuitive Account menu, which gives instant access to friends, account settings, privacy, credits, and more. You can logout directly from that menu, as well.
5) The Photos area is much more powerful:  Search is at the forefront of Facebook’s new design and it’s clear when you click on Photos. the pics are larger and the search bar is prominently displayed.
Facebook's New Look - Photos

Facebook's New Look - Photos

Our overall first impression is pretty good. Everyone has their preferred way of accessing most-used tools, but for me this was a welcome change. I found the left sidebar more intuitive, the messaging a help and the improved search a big benefit. 
What do you think of the changes?
For more on using online marketing to reach your customers, members, donors and prospects directly with the right message, visit Professional Mojo. Our cost-effective monthly group mentoring, online workshops and full service packages can make the difference in your 2010.

Facebook: Top Questions Revealed!

Professional Mojo answers your top Facebook questions

Lee & Rachael answer your top Facebook questions.

I’m proud to say that we’ve trained hundreds of folks who prefer the do-it-yourself route when it comes to social media.  Yes, we have other clients, too, with whom we develop a strategy, build or upgrade their website…but there are those independent spirits out there who are determined to tackle the social media universe on their own.  It is in their honor that we reveal what Professional Mojo has found to be the top Facebook questions (both non-techy and techy).  Enjoy!

Top Non-Tech Questions

5)  Isn’t Facebook for youngsters?:  Nope. In fact, if your current prospects/clients/vendors/partners aren’t on Facebook right now, they will be soon. The fastest growing demographic is the 35+ crowd.

4) How much should my personal profile and the business stuff overlap?We routinely recommend that you keep your personal stuff private. Trust me, posting pics of you or your spouse on vacation in Bermuda will do more harm than good – no matter how good looking you think you are.

3) Isn’t Facebook a big black hole sucking up all my and my employees’ time? Well, that depends on if you think developing relationships with prospects and customers is a waste of time, too. Remember, it’s not about the platform, it’s about how  you use it, track it and monitor it. If you think your time is wasted…honestly, friends…you’re not doing it correctly.

2) Why can’t I get any fans/members to my page/group? You need to see #3 because you’re probably not executing on a good plan.  When we evaluate social media  efforts, we find that a failed Facebook presence is usually a symptom of these ills:
                  * Poor moderation/administration: Not asking questions, not responding to comments, not updating regularly, spewing unilateral sales-y propaganda
                  * Not reaching out: Not friending/fanning others, not commenting on other pages or groups, not asking your contacts to be your fan
                  * Poor or little integration with your site and other marketing: Treating Facebook like a stand-alone silo, not promoting it on your site (prominently), not promoting it in your other marketing efforts
                  * Bad content: making it all about you and your organization, not having fun, not being a resource for your fans, not giving them relevance and useful info

1) Do we even need to set up a Facebook page? Do you care whether or not you are left behind when your competitors reach more and do more? Then, yes, you probably do. NOTE: If you are unable to commit to it or create a plan that fully leverages Facebook, then don’t do it.

Top Facebook Tech Questions

5) How can I save time? Use both Facebook and third party applications to quickly and easily integrate your Facebook info into your site and your other social media assets (blogs, Twitter, etc.) into your Facebook fan page.

4) Can I set up a business page without a personal account? Yes, you can. Go to http://www.facebook.com/pages/create.php and choose your settings. At the end of the process, Facebook will ask you if you have a profile and you choose No.  Then, simply enter your email address and your birthday. That’s it. No profile set up. CAVEAT: you can do all regular admin tasks this way, but if you want to notify others to be a fan or search within Facebook, which we recommend, you will not be able to do that without a personal profile.

3) Can I customize my page with cool graphics? Yep, you sure can. Although Facebook is notoriously persnickety about customization, you can use various HTML and FBML third party apps to add links, graphics, and a general customized look and feel. Keep it simple, though.

2) I have a group. I want a page. What do I do now? This is related to #1.  Again, Facebook isn’t use friendly on this count, but you can follow these steps: a) create your biz page, populate it b) go to the group and begin messaging them to move over and fan your new page (I let them know that the group will be closing in X days) c) after your group members are fans of the biz page, then manually remove every group member. When you remove them all and then yourself, the group goes away.

1) Should I set up a group or a page? This is the #1 question and the answer really is based on your social media strategy (please tell me you have one). If you need a private, invitation-only, members-only area, then a group is for you.  Many NPOs have had great success with groups.   On the other hand, if your strategy is to promote, engage, and build community in a broader sense, improve your SEO rankings, use ads to promote your page, etc., then a business page is the way to go. 

What are your top questions?  Let us know and we’ll collect them for another edition of Top Questions Revealed! Starring Lee & Rachael.

Interested in online workshops, website design, social media monitoring and content creation? Then give us a ping.
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