So You’re Not Steven Spielberg

YouTube and Social Media

Get Started on YouTube

Let’s say you’re not Steven Spielberg, award-winning director and producer of Saving Private Ryan, Schindler’s List, and over a hundred more memorable, entertaining films. (That is, unless you really are Spielberg, in which case you’ve just proved, by reading this, that you’re also a savvy marketing strategist). We at Professional Mojo aren’t Mr. Spielberg either (in case you were wondering).

But you’re probably not Mr. Spielberg, and maybe you don’t know your way around today’s video cameras. Technology changes fast, and many of the new cameras offer features that can seem unfamiliar and confusing.

But no doubt you’ve also seen plenty of YouTube videos, so you know that people are using these cameras to shoot and upload footage. Some of the videos out there are simply intended to be cute and funny, like the ones with kids and kittens.

But there’s a lot more to YouTube than kittens.

Did you know that approximately 85% of the total US internet audience now watches online videos? Of those videos, about 43% come from YouTube. Think of it: when you create a video for your small business, YouTube gives you the potential to reach thousands or hundreds of thousands of consumers, customers, and clients.

Statistics show that YouTube hosts around 144 million—that’s so impressive, let’s say it again—144 million UNIQUE visitors each month. That’s about one-third of the U.S. population. Since Google purchased YouTube, YouTube has also overtaken Yahoo as the second most popular search engine, which is great for search engine optimization words.

See where we’re going with this? YouTube is a powerful, exciting marketing and social media tool.  If you aren’t using it, it’s time to start.

You don’t have to be a Spielberg to shoot a 30-second clip that promotes your product or service on YouTube, which is free, easily accessible, and unbelievably popular.

YouTube has features that allow you to cross-promote your small business and build communities. Users and viewers can share videos via Facebook, Twitter, Stumbleupon, and other networking platforms.

YouTube is instantaneous. With a few clicks, you can send a video promoting your business to all your contacts at once, immediately reaching your target audience and, if you wish, everyone in your personal, social network.

In our next post, we’ll tell you how to choose a video camera wisely, to get you on the way to recording your own YouTube content. As they say, see you at the movies.



Source for YouTube statistics:


Social Media Basics: 5 YouTube Tips

YouTube and Social Media

Get Started on YouTube

In honor of today’s online workshop, which is YouTube for Small Business: Getting Started, let’s  cover a few YouTube tips to get you rolling.

1) Do it or be left behind:   USA Today noted that “If you’re one of the estimated 25,000 small businesses in America, then – whether you realize it or not – video is in your future.”  It went on to quote  Forrester Research analyst James McQuivey who said that, “Whether you’re a hot-dog vendor in Boston or design firm in Santa Fe, you will be producing video for the Web, video is how your customers will find you.”

2) Get over yourself: The best videos aren’t slick, super-produced videos. They are videos that meet a need, give information, are entertaining and are authentic and real. Get over thinking that it’s about you and it has to be perfect. Grab your iPhone or your Flip camera and get with the program.

3) Consider audio and lighting: Yeah, I know that I just said you don’t need to be Steven Spielberg…but the video does need to be clear and audible. Informal videos are fine, indeed, but be sure that the resulting upload is clearly lighted, easy to see and the audio is understandable.

4) Be passionate: This is particularly important for small businesses. I suspect that if you are one of our nonprofit or ministry clients, you can easily find something passion-worthy about your cause or outreach. But, what if you sell radiators? Or fertilizer? Listen – social media is still for you. You just need to be a little creative, that’s all. For example, is the fertilizer used to grow the biggest pumpkin at the state fair? Maybe it’s used in a garden to grow produce for a homeless shelter.  Take a look at your product or service in a fresh way and find the passion that will connect to your audience.

5) Keep it short: No one wants to sit through 10 minutes of video on YouTube or Vimeo.  No matter if it’s part of a conference, informational, an event, how-to – whatever – keep it to less than 5 minutes unless it is spectacularly engaging. 

Get motivated and get your small business or nonprofit out on YouTube now.  If you need assistance planning and executing on a strategy, online training to get your started right, an updated web site, or cost-effective monthly group mentoring to keep things moving, let us know.  
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